Skip to content

Make These Smart Website Changes To Encourage Small Business Growth

In uncertain economic times, many business owners are looking for ways to keep their businesses afloat. One of the most effective ways to do this is by making changes to your website. Updating your site can help you boost sales and grow your business during a recession. The Charlotte County Chamber of Commerce understands how difficult it can be to secure sales when times are tough. That's why we've put together some tips on how to make website changes that will help you stay ahead of the competition no matter what the economy is going through.

Improve SEO

Search engine optimization (SEO) is an important part of any website, especially in times of economic uncertainty. Optimizing your website’s content and structure can help you rank higher in search engine results pages, meaning more visibility for your business. Additionally, using keywords effectively will help your content appear more relevant and engaging. This will draw potential customers to your website who may have otherwise missed it due to poor SEO tactics.

Add Multiple Forms of Communication

Including multiple forms of communication on your website can be a great way to increase customer engagement and build trust with potential customers during a recession. Utilizing things like chat boxes, email forms, phone numbers, and social media links can help customers feel more connected with your brand and ultimately lead them to purchase from you instead of the competition. Just make sure you're able to monitor these forms of communication so you can stay on top of any potential customer issues.

Partner With An Influencer

Utilizing influencer marketing is a great way to get people talking about your products or services during a recession. Partnering with influencers who have large followings can be beneficial as they offer credibility and reach, which will help draw attention back to your business during this difficult time. Working with an influencer also provides an opportunity to show off what makes your business unique and attract new potential customers at the same time.

Improve Accessibility

Making sure that everyone is able to access information on your website regardless of their device or disability is essential for all businesses, but even more so during a recession when every penny counts. Utilize tools like accessibility checkers, which scan through sites looking for any potential problems that could prevent someone from accessing information easily (such as images without alt-text). Doing this will ensure that no one feels excluded from engaging with or buying from you during this difficult time period.

Use PDF Tools To Obtain Signatures                                      

Using PDF documents on your site is another way that you can protect both yourself and your customers while boosting sales at the same time. PDF documents provide an easy-to-read format, which makes it easier for customers to understand terms and conditions associated with purchases, warranties, and privacy policies. This ensures that both parties fully understand what they are agreeing to. Click for more info on how to use a tool that allows you to obtain a secure signature on a PDF.

Make The Most Of Data Analytics

Another great way to utilize technology advancements while staying ahead of competitors during a recession is by taking online courses related to data analytics. This skill set will give you insights into how people interact with websites so you can make informed decisions regarding future changes. Learning about data analytics also helps keep operations running smoothly by providing reliable data about your customers.


Making updates and adjustments to websites during a recession isn't easy, but it's necessary if companies want long-term success. Make sure that SEO strategies are up-to-date, and look for online resources that will make certain tasks easier, such as a PDF signature tool. With some smart moves, you can ensure that your business will continue to grow even during tough times.


Have a question for the Charlotte County Chamber of Commerce? Reach out today and learn more about all the benefits we offer.

// CM00330356